Four Ingredients in Your Subject Line
LOCATION, TYPE, SIZE and/or PRICE, SIZZLE, and in that order is the best advice. You will find the results better and more qualified. Some find they are into a transaction in an average of four calls.
Location: We do not mean the exact address. A general location is fine. Reference it to a major center such as: (20 minutes to Orlando, 2hr. to Toronto, 1 hr. flight to Vancouver, etc.) Think globally and act locally. There are over 300,000 2,000,000 hits per month (2017), 65% from the USA and the rest of the world. This means many people may not know anything about your area location. For that reason, unless you are already a known major center like a major city, you should reference your town or area to the number of hours it is from a major center.
Price: When entering a price you need all the zeros in the price field. These are searchable fields. However in the subject line we use short forms like $3.2M so that you have more space to place information that may trigger someone to contact you.
SIZZLE: For properties for sale, ask yourself, what is so good about this property, over the many other properties out there in the same price range? Usually the first things that you can think of, you should add this to the subject line. This could be busy location, a good cap rate, fully occupied, upside potential, etc. In the case of Wants, ask yourself, what is so good about this buyer over all the other buyers out there in the marketplace? Can act quickly, cash, etc.? Read other ads to get ideas.
For a buyer sizzle means, what is so good about your buyer over the other buyers in the marketplace? Are they qualified, do they have the cash, are they ready to act quickly, can they close in 30-180 day closing. Sometimes a later closing is preferrable, sometimes an earlier closing is preferrrable by an owner and if your purchaser is flexible it can be an advantage.
The subject line should read like a mini classified ad. There is a limit of 160 characters or almost 3 lines of text. Look for the little counter which keeps track of the characters. If you delete some, you have to press the space bar to recalculate. The difference in a great subject line is the difference between making money or no money.
Contact information is not allowed in the subject line. The listings are displayed on other brokers web sites. Other brokers’ listings are displayed on your web site. EMail addresses, addresses of listings, web sites, phone numbers are not allowed in the subject line. They are included in the body of your listing of course because the listings displayed on ICIWorld web sites are designed to be read by the public so they can call you. The subject lines are displayed on other broker web sites and are designed to get you more market exposure for your listings. But for other brokers to display your listings, it would not be appropriate to place addresses in the subject lines.
More Instructions to Enter Information
The first service of its kind in the world started in 1994 with over one year in development for this following one feature alone.
The Business Area entry method on ICIWorld is the newest and latest technological advancement in the commercial real estate industry world wide, for two major reasons for instance:
When you place a Want now, you can now select individually and/or all the states, provinces and countries, in one listing! This is significant because up until now you had to enter separate listings and this was very time consuming.
It is significant for a second reason. Each state, province has its very own EMail List Service. By entering your information just once and by selecting all the states, provinces, countries, etc. your information will be sent to every single state, province, country, etc. that you select.
Please only select the Business Areas and Business Categories that apply to your listing otherwise it can be considered spamming.
MAKE SURE YOU CONTINUE SELECTING ALL THE CHOICES THAT APPLY TO YOUR HAVE AND WANTS. If you do not, you can miss doing a deal and not even know it.
There are four choices for Business Area. The first could be USA, then choose a region like South East or South West and then choose your state. That’s it. If you only choose USA then people searching a region or state do not see your listing and it will not get emailed to that state.
Another example is for Canada, then say a province like Ontario, then Greater Toronto Area, then Toronto. If you miss selecting all four you can easily miss doing a deal and you would not even know it. Select all the Business Areas that apply or you can be missing doing a deal and not realize it.
Check your listings after adding them and modifying them. Click on Latest World on the left to see how the public sees your listing.
These choices determine where your listings will be EMailed to. If you only select USA and not Florida, yes your listing will get circulated to the USA List Service, but not the Florida List Service.
If you are not sure, call 416-840-6227 anytime and make a short appointment for a workshop Webinar. This one phone call can ensure you enter information correctly so you stand a chance to make money and not miss doing a deal.
Regarding the placement of information.
Please make sure you place your listings only in the appropriate Business Category that applies and appropriate Business Area that your property is located in.
If your property is located in Florida, do not click any other states. If it is in Mexico do not select another country. Many people today have blackberry hand held devices and other Personal Device Assistants. Nothing is more frustrating and annoying than to have listings come in areas that do not apply to the appropriate Business Category and/or appropriate Business Area. It is a lot of clicking for nothing and people do not like that.
Check your subject line and check your categories and they should conform. Place another listing with a different subject, different business areas, different business categories to make it conform.
Highlighting all Business Categories and/or all Business Areas is a no no.
Do not type in all capital letters. It is better and more professional to use upper and lower case letters. Capital letters are like screen blare, like someone yelling at you and in some cases like begging.
For “wants”, you must start the subject line with the word Wanted. Otherwise people think you have something for sale.
There are special things you can do to improve your response ratio. If you ever wonder why you do not receive as many calls as you think you should part of the reason from over 10 years experience in the “information business” could be “the information that you have not placed” in the subject, that you can or should place! The following are helpful ideas that have made the difference for others to make money and hopefully will for you as well.
Your subject line field when Adding/Modifying a message is missing one or more ingredients.
Your subject line is very important. It is the SUBJECT THAT IS CIRCULATED locally and around the world by way of EMail List Services. There are over 10,000 20,000+ EMails delivering information daily. People do not read the body of your message unless they are first interested by something that triggered their interest in the subject. When it is sketchy, vague, missing one of four ingredients, from experience, they may not follow up because many people just do not have the time. Everyone is overloaded with information and unless you make it easy for them, they just do not have the time to check out whether or not it fits their criteria.